The ratings drop also impacted the audience of the entire top-rated primetime lineup.
The network has rotated hosts in Carlson’s former time slot for the first three weeks since his departure and it has been a ratings disaster, garnering half of Carlson’s usual audience. Just as Carlson needs to sustain his relevance, Fox News needs to find a permanent replacement for Carlson. (Musk also made an offer to recently fired CNN anchor Don Lemon to join Twitter.) Whether Carlson will actually be able to join Twitter (or any other media company) as the 2024 election heats up is questionable. Musk was a guest twice during the final week of Carlson’s Fox News program. Musk added: “Tucker is subject to the same rules & rewards of all content creators." I also want to be clear that we have not signed a deal of any kind whatsoever.” Even Musk has not been able to sustain the level of attention he first had when he acquired Twitter seven months ago.Īfter Carlson made his announcement, Musk tweeted, “On this platform, unlike the one-way street of broadcast, people are able to interact, critique and refute whatever he or anyone may say. The last big one remaining in the world - the only one - is Twitter.” While the announcement gained a lot of media attention, how sustainable will it be? Twitter, despite its media attention craving new owner, is not Fox News.
In his announcement, Carlson asserted: “There aren’t many platforms left that allow free speech.
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